Scarlett Thorby-Lister's profile

NSW Government: Moving Forward

NSW Government’s Department of Finances, Services, and Innovation (DFSI) was undertaking a staff culture and change program entitled “Making DFSI a great place to work”.

They needed a way to communicate to staff the new direction that the organisation was taking.

Melhuish&Co rebranded DFSI by using the metaphor of a paper plane. The old way of working was folded and thrown in a new direction.

- Work undertaken whilst freelancing for Melhuish&Co -
NSW Government: Moving Forward
Published:

NSW Government: Moving Forward

NSW Government was looking for a rebrand for one of their departments. The conceptual answer was illustrative typographical gifs. The transience Read More

Published: